Lexus went to Mark Levinson, makers of $100,000 home stereos that sound fantastic, for their premium sound system. Infiniti went to Bose, makers of a $300 table radio with a one-note bass. How does the fancy Bose stereo sound? Not too bad, but it still has that one-note bass. Instead of a big expensive subwoofer, the Bose system in the Infiniti M has a cheap mid-bass bump. Almost any kind of bass content will excite this mid-bass resonance. The theory behind this design, which has worked great for selling table radios, is that people who don't know anything about sound will be fooled into thinking that they are hearing deep bass.
Sunday, March 25, 2007
There's a blog I read authored by a prof at MIT if I recall correctly. Somewhat eclectic, I got turned on to it by the guy's photography reviews. Well, he's got a very opinionated review of his new Infiniti, but what I particularly liked was his Bose bashing (my bolding):